The Fertile Minds Blog

So your web designer just handed you an HTML file for your fancy new email signature, and now you’re trying to figure out how the heck to get it into Outlook! There’s no option to upload an HTML file, you say! You would be correct! Microsoft has made it much more complicated if you want

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Measure traffic on Squarespace

We’re constantly evaluating content management and eCommerce systems, and Squarespace is one we’ve admired for a while. The system offers great mobile tools, an easy management interface and a very clean template structure. Now there’s one more reason to consider it: eCommerce. There’s now a suite of commerce tools for selling products and services built

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Boilerplate for mobile and responsive web design

Your website is being viewed on all kinds of devices: desktop computers, tablets, phones, laptops, etc. This can be a challenge: you want your site to function and display well regardless of screen size or shape. “Responsive web design” is a term for designing and developing a layout that changes to fit a variety of

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Revenue comparison screen

Raw data is essential for all types of business, eCommerce in particular, but it’s hard to tell what really matters. Website traffic on Google Analytics? Fans on Facebook, followers on Twitter? How do they relate (if at all) to sales, and what kind of campaigns are best for reaching them? Disparate data is interesting, but

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eCommerce and Wordpress design for specialty food retailers

New client launch! Congrats to Pasture Prime Wagyu Beef on the redesign and relaunch of their online store. Healthy, omega-3 rich grassfed beef, pork and poultry from Summerfield, Florida.

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Legendary UCLA coach John Wooden talks about how to succeed with dignity by learning from others and performing to the best of your abilities. Here’s the Pyramid of Success he mentions in his talk.

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Amazon’s Jeff Bezos’ tells everything he knows: 1. Obsess over customers: when given the choice between obsessing over competitors or customers, always obsess over customers. Start with customers and work backward. 2. Invent: you can invent your way out of any box if you believe you can. Invent on behalf of your customers -it’s not

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