The Fertile Minds Blog

Measure traffic on Squarespace

We’re constantly evaluating content management and eCommerce systems, and Squarespace is one we’ve admired for a while. The system offers great mobile tools, an easy management interface and a very clean template structure. Now there’s one more reason to consider it: eCommerce. There’s now a suite of commerce tools for selling products and services built

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Revenue comparison screen

Raw data is essential for all types of business, eCommerce in particular, but it’s hard to tell what really matters. Website traffic on Google Analytics? Fans on Facebook, followers on Twitter? How do they relate (if at all) to sales, and what kind of campaigns are best for reaching them? Disparate data is interesting, but

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eCommerce and Wordpress design for specialty food retailers

New client launch! Congrats to Pasture Prime Wagyu Beef on the redesign and relaunch of their online store. Healthy, omega-3 rich grassfed beef, pork and poultry from Summerfield, Florida.

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Amazon’s Jeff Bezos’ tells everything he knows: 1. Obsess over customers: when given the choice between obsessing over competitors or customers, always obsess over customers. Start with customers and work backward. 2. Invent: you can invent your way out of any box if you believe you can. Invent on behalf of your customers -it’s not

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